Hult never took outside investment, growing the business with revenue. The company expanded to the US in 1983, first establishing headquarters in California, then in Boston in 1988.
In 1972 a friend convinced him to open a school in Japan, just when English-language keyboards were introduced there, and the company experienced explosive growth. The company started selling a French language course to Swedish students seeking to study in France, but he thought English was a bigger market and started offering services throughout Europe. He had earlier dropped out of junior high and gone to work for a ship broker in London, where he learned English by immersion he had been unable to learn it in school due to dyslexia. Bertil Hult dropped out of college to launch EF in 1969.
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